Monthly Archives: October 2013

TOSHIBA MULTIFUNCTION PRODUCTS TO SUPPORT AIRPRINT

AirPrint Now Enables e-STUDIO Users to Print Wirelessly from iPhone, iPad and iPod touch Toshiba America Business Solutions, Inc. announced that its e-STUDIOTM2550C/2551C/5055C series of multifunction products (MFPs) now support Apple® AirPrint wireless printing technology. AirPrint allows Toshiba customers to conveniently … Continue reading

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Ten ways to kick-start your office’s sustainability efforts

It goes without saying that technology plays a critical role in helping businesses of all sizes be successful in today’s always-on, constantly evolving operating environment. One area that is often overlooked, however, is how office technology can not only streamline … Continue reading

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What’s Your Delivery Preference

Today, companies as well as customers want to choose the communication channel used to deliver and receive their business critical information. Research shows that more and more customers prefer digital communications over traditional mail. Neopost has developed a simple yet … Continue reading

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TIPS FOR LOWERING YOUR MAILING EXPENSES

If you haven’t examined your postage costs in the past year, you’re probably spending more than you need to. If you’re still processing mail manually — or making regular runs to the local post office — an automated postage meter is … Continue reading

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Tailoring Your Digital Message

Joe Contreras with Toshiba writes Like any expert marketer, the development of a great message is going to differ for each and every audience. In other words, placing an ad for running shoes at 2 in the morning is probably … Continue reading

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6 Helpful A/V Tips to Remember

1.    Audio is key for any event Don’t just check how the audio sounds closest to the podium. Walk throughout the whole room and “experience” the audio from your audience’s perspective. Don’t skimp on audio in favor of video, both … Continue reading

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Prepare for holiday mailing schedules

USPS has released a chart displaying recommended mailing dates for the holidays. Direct marketing professionals should be aware of when they need to send holiday promotional mail for it to reach customers on time. Part of planning a successful mailing campaign is getting the timing … Continue reading

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Managed Print Services 101

One of the most popular business solutions employed by companies today is managed print services (MPS). With the vast amounts of money spent by organizations on their growing print environments, MPS can not only lead to huge savings, but can … Continue reading

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Implementing a practical data quality maintenance approach

If businesses don’t understand the importance of data, they won’t invest time and energy into proper data quality solutions. A lot of information management advice seems easy, but is not actually practical in nature. Companies see data quality as a costly … Continue reading

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Are You Tangled In A Big Data Hairball?

From Lisa Arthur with Forbes I know, I know . . . Hairballs are disgusting, and years ago, I never would have dreamed of associating something so repulsive with my chosen profession, marketing. But that was before – before marketers had to … Continue reading

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